I’m letting my blog readers have a peek at a tip from my ebook, on sale this summer. In this ebook, I look at websites from the perspective of a small business based in a small town, or in a rural or remote location. Those of us who live in such places don’t always have easy access to the resources we need for our businesses, so I’m bringing a few goodies to you.
The book is broken down into five sections: Your Business, Your Brand and Your Customers; The Mechanics of Links, Navigation, Keywords and Optimization; Design; Content; and Marketing.
Here’s Tip #1 from my ebook.
Understand that you are making a long-term commitment.
A website is not a newspaper ad or even a brochure. Those items are physical, they have a shelf life, an expiry date. They can be put out for people to pick up, and you have little to nothing to do with it beyond that point.
A website, on the other hand, requires your constant attention. You need to have long-term goals for your site, a maintenance plan, business objectives, marketing strategy and a reasonable budget to get it all done – and done well. Consider it as adding an entire department to your business, or an entire business in and of itself.
Without this level of commitment, much like a marriage, the lack of attention will eventually become glaringly obvious to the outside world.
For a closer look at the book or to purchase, please visit www.smartypantscreative.com.
Tags: brand, content, design, how-to, marketing, technology, tips, websites
June 30, 2009 at 10:30 pm |
A wonderful writing. Thank you.