When you live in an urban centre, there never seems to be an end to the availability of website experts in the neighbourhood. From young college kids working out of their parents’ basement to the big corporate behemoths, there’s a plethora of providers in the city from which to seek the information you need to start or revamp your website.
But what if you live in a small town, or rural location? What if you have to drive several hours just to GET to a city? You access the Internet (with a dial-up connection, perhaps) and you can see tons of services online. But whom can you trust? Where can you turn when you really just want to understand the basics before you make a decision?
Do big city providers even understand that you ARE on dial-up connection and not high speed? Do they GET that?
Website technology is growing in leaps and bounds – it’s tough to keep up. And like so many other aspects of design and marketing these days, too many providers are relying on the technology to do their thinking for them, instead of looking at what the market wants or needs.
If you are looking for some straightforward information on getting started with your small business website, I have an ebook, The Pocket Patti Guide to Websites and Online Marketing. I’ve got it on sale for the summer until August 31.
And keep watching this blog – I’ll be sharing more tips and advice for rural and remote businesses in the coming weeks.
Tags: business, ebook, how-to, marketing, providers, remote business, rural business, small town business, technology, website tips, websites
